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How to run a campaign

A campaign is an organised course of action to achieve a particular goal

No matter how large or small, it commonly uses a series of communications tools to:

  • Share a message
  • Raise Awareness
  • Shape the behaviour of its target audience

Whether you want to raise awareness about repetitive strain injuries through the trade press or run a more ambitious accident prevention campaign, supported by leaflets and advertising, this section provides the advice you need to get started.

It is not a set of fixed rules; rather it is a collection of recommendations. Pick and choose what you need, and adapt them to your individual circumstances.

The size and scale of a campaign depends on:

  • The message
  • The geographical distribution of the target audience
  • The tools required and facilities available
  • The budget

 

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