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Resources and networks

Mapping your resources

Campaigns inevitably demand time and money. Do you have enough of both of these to do justice to the issue you want to promote?

Effective campaigning means making the most of existing resources. This could include:

  • Possible partners and ‘allies’.
  • Financial means (budget).
  • Existing distribution/communication tools.
  • Availability of internal resources.

Think carefully about the resources you already have at your disposal and how you can best utilise these in your campaign. Of course the budget available to you will also determine the scale and the scope of your campaign

Partners and networking

Word of mouth is always an effective tool. Therefore, working with reputable partners and ‘allies’ can help to spread your campaign message yet further.

Have a good look at the organisations that are part of your networks, or that you have already worked with:

  • Do they have experience in the particular OSH issue you are trying to promote?
  • Have they run a similar campaign before?
  • Do they have communication channels that would help you deliver your message?

In addition to their communication channels, they may be able to pass on communications material that you could re-use, or share lessons they have learnt while campaigning on the same issue.

Seize opportunities

To further spread your campaign message, seize individual opportunities that may open up for you.

This could include:

  • A photo opportunity for the press
  • A radio phone-in on your occupational safety issue
  • Writing and placing feature articles in magazines and journals (for example, personnel management, trade and safety journals)
  • Suggesting a TV documentary to a TV company. They will want real life victims as well as experts willing to speak to the camera.
  • Sending a letter to the paper, for example following a reported workplace accident related to your campaign area.

Human Interest

  • The press and media generally want a human interest angle. They will want statistics of accidents backed up by real life victims or their relatives.
  • Testimonies and/or photos of victims may be needed for press releases, videos, advertisements and interviews. Makers of TV documentaries will want people willing to talk to the camera.
  • NGO health-related pressure groups and trade unions can be sources of contacts.