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Stock shots (B-roll)

Examples

  • Food labelling

    Stockshots illustrating the subject of quality of bathing water in Europe.

  • Quality of water

    Stockshots illustrating the subject of quality of bathing water in Europe.

Suitable for:

Larger organisations with higher financial resources.

What is it?

Stock shots are supporting footage comprising archived footage or newly shot material that can be used to illustrate a topic. It is semi-edited and in broadcast quality without any voice-overs. Stock shots are used to explain your organisation’s main priorities and activities.

Benefits

  • It’s cheaper to produce than for example a video news-release.
  • You can prepare it using in-house resources.

Limitations

  • If you don’t have a cameraman or equipment in your company you will have to engage external resources which can be costly.

Putting the stock shots together

  • Stock shots can be between 15 and 60 minutes long. They are primarily aimed at AV media professionals who can use the footage to edit news reports, for example.
  • The material should encourage TV broadcasters to use it for reprocessing, but like A- and B- roll, a news 'hook' is necessary.
  • The shots should be of high-quality and resolution to integrate seamlessly into other material and footage.